当乐博彩票官方app科技公司Pricer想要扩大在亚太地区的影响力并建立一个新的基地时, they knew that being prepared and understanding local business and legislative landscapes would be critical if they were going to build a bigger customer base in one of the world’s most competitive regions.

乐博彩票官方app科技公司Pricer推出了一系列创新技术, 产品和解决方案的零售乐博彩票官方app近三十年. 虽然Pricer不是一个家喻户晓的名字,但他们的电子货架标签(ESL)具有全球影响. ESL显示价格,项目代码和其他我们在实体店看到的乐博彩票官方app. Pricer’s core offering has been built around ESL technology using a unique and highly advanced optical wireless network system.

作为零售商店的主要供应商, DIY, electronics and pharmacy sectors, Pricer has established a significant global presence in the fast-moving smart in-store technology market. 当一个全球客户选择在台湾部署Pricer的ESL平台时, the company needed to act fast to deliver a full turnkey solution in the shortest time possible. This also gave Pricer the catalyst for preparing a regional base in Taiwan that can be used for further expansion plans across the region.

我们必须在很短的时间内准备交货. To manage, we needed local staff to interact with customers and local subcontractors to facilitate the initial deployment in Taipei. In addition, this required detailed knowledge of local import and taxation rules – as well as an understanding of necessary certifications for products to be sold and delivered. 马格努斯·拉尔森, 客户运营副总裁,定价师

Pricer的 客户运营副总裁马格努斯·拉尔森解释道:

“我们必须在很短的时间内准备发货. To manage, we needed local staff to interact with customers and local subcontractors to facilitate the initial deployment in Taipei. In addition, this required detailed knowledge of local import and taxation rules – as well as an understanding of necessary certifications for products to be sold and delivered. During the process, we decided to establish a local company to better serve the Taiwanese market and the wider Asia-Pacific region.”

Many of the in-store retailers that have a presence in the 48 APAC countries are under pressure to innovate in a bid to compete with growing online sales which are expected to swell to USD 2.5 trillion by 2023.

Pricer的ESL平台支持店内部分的用例分类. ESL可以优化库存、补货和点击等店内流程 & collect (picking of online orders). 这也是动态定价的先决条件, 企业根据当前的乐博彩票官方app需求为产品设定灵活的价格. The platform facilitates better shopping experiences with dynamic product positioning making it possible to quickly find the right product on a store app.

To meet the demands, Pricer turned to Business Sweden to help provide local market knowledge and access to accelerate market entry. The Business Sweden team used their capabilities to manage key elements of the set-up process including the details around import and taxes, 并担任当地项目经理, representing Pricer in Taiwan during the first few months of engagement as they set up a local company. The Business Sweden team in Taiwan were available immediately to act as local representatives and also established connections with local third-party companies which were needed for service execution. Additionally, Pricer handed over the challenge of finding local talent to Business Sweden who used local knowledge and expertise to carry out the entire recruitment process and find the right staff in the highly competitive Taipei market.

Larsson concludes:

“Retail in Asia is developing at a very high pace with consumers expecting advanced technology to support their in-store shopping. Pricer的解决方案使店主和零售连锁店能够满足顾客的需求. The Asian market is an interesting place to be, with all kind of inspiring innovation happening. 因此,我们将继续发展我们在台湾和整个地区的业务.”

 

Challenge

Pricer had to establish a local presence and recruit staff to become compliant to start delivering in Taiwan at short notice. This required detailed knowledge of local import and taxation rules as well as an understanding of necessary certifications for product to be sold and delivered in the market.

Solution

Business Sweden acted as local project manager to co-ordinate establishment including recruiting local staff to interact with customers and local subcontractors. Business Sweden were able to support Pricer to establish a local company with the capability to serve the Taiwanese market as well as function as a hub for addressing the wider Asia-Pacific market.

Result

Within six months, 乐博彩票官方app支持Pricer在当地建立商业实体, 遵守法规和税务要求, 并雇佣当地工作人员. Pricer successfully delivered their first project in Taiwan within six months of arrival and are set up with their team to deliver the next phase of store rollouts.

ABOUT PRICER

Since 1991, 乐博彩票官方app科技公司Pricer为全球零售业提供了创新的解决方案. Pricer develops and manufactures a digital store communication system with electronic shelf labels (ESL) that help retailers around the world to solve a number of key and time-consuming in-store challenges by streamlining critical processes in the store, such as price updates, in-store picking and inventory. 它使用特定应用的集成电路技术, 先进的光无线技术, 瞬间闪光,与电子墨水紧密合作. These technologies form part of a sophisticated architecture that encompasses hardware and software, cloud-based systems, 人工智能和图像识别.